Before Dploy
A cost center with no monetization path
Disconnected from the ad ecosystem
No targeting, no contextual triggers
Zero performance measurement
Manual scheduling, static playlists
Audio production: slow, costly, agency-dependent
In-store, Out Loud
The last mile of influence, amplified.
DPLOY is the AI-powered, end-to-end platform that makes in-store audio contextual, programmatic and built to scale across any retail network.
Book a demo
A new revenue stream
for retailers.
A strategic point of influence
for brands.
A better sound experience for
shoppers.
Scaling
in-store audio
starts
here
A new revenue stream
for retailers.
A strategic point of influence
for brands.
A better sound experience for shoppers.
Unlock the last untapped
channel in retail media.
In-store audio is the only retail media channel that never made it into the media plan.
Not because the opportunity isn’t there, but because the infrastructure to unlock it didn’t exist.
With Dploy
A revenue-generating media channel
Connected to all major DSPs
Real-time triggers — traffic, weather, stock
Campaign measurement at store level
Automated, context-aware delivery
Audio production: slow, costly, agency-dependent
AI-generated spots, ready to air in seconds
One stack.
Every layer of in-store audio.
Dploy is built as an end-to-end stack, from the smart player installed in your store to the analytics that prove campaign efficiency. Each layer connects to the next, so nothing falls through the gap.
1
D/Smart Player
The intelligence starts in-store.
A connected device installed in each location, capturing real-time footfall data and tuning your existing sound system into a programmatic media channel.
The first in-store audio platform fully connected to the programmatic ecosystem.
DPLOY is built as an end-to-end stack, from the smart player installed in your store to the analytics that prove every campaign worked. Each layer connects to the next, so nothing falls through the gap.
DPLOY is built as an end-to-end stack, from the smart player installed in your store to the analytics that prove every campaign worked. Each layer connects to the next, so nothing falls through the gap.
File
Boulanger case study
Date
2026
Language
En
Contributors
© AF-CN
About
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HOW BOULANGER®
TURNED IN-STORE AUDIO
INTO A
REVENUE CHANNEL
Collaboration
220 stores deployed
#1 first programmatic in-store audio offer launched at scale in Europe
15 days to go live across 95% of the network
Already 50+ trade campaigns created and played
+25 self-promotions.
Anne Wadbled
Head of Retail Media — Boulanger®
The collaboration with DPLOY was smooth from the start of the project through to the installation of the devices in-store. The development of the platform was carried out with full transparency, with our needs fully taken into account. The in-store integration exceeded our expectations: everything was installed in a very short timeframe, with flawless support throughout.
Five reasons
to choose Dploy.
R—01
The only end-to-end stack
From smart player to programmatic ad server, every layer is built and connected by DPLOY. No patchwork of vendors. No gaps in the chain.
R—01
FAQ
How do I keep control of the ad pressure in my stores?
Dploy lets teams define frequency, duration and store-level rules before a campaign goes live.
What if I do not like a script or a voice?
Every asset can be reviewed, approved or replaced before broadcast.
If I need a flash promotion fast, how do I do it?
Create and deploy contextual messages to selected stores in minutes.
Can I run different campaigns in different stores?
Campaigns can target any store cluster, location or audience context.
How is this bought programmatically?
Inventory connects to the programmatic tools media buyers already use.
Do I need to change my existing audio system?
No. The smart player connects to the existing store audio infrastructure.
How do you measure performance?
Dploy combines delivery logs with store-level signals and campaign analytics.
Who creates the audio content?
Your team, your agency, or Dploy’s AI-assisted production workflow.
Is this compliant and brand-safe?
Approval workflows and delivery controls protect each retailer’s standards.
Who pays SACEM (music rights) fees?
Music rights remain managed according to the retailer’s existing agreements.